Posted by
admin on Mar 15, 2010 in
Nicotine Testing |
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The NY Times today covers an interesting advertising campaign on the part of Camel that is raising eyebrows. Roni Caryn Rabin writes:
Though R.J. Reynolds, the company that makes the cigarettes, pulled the ads in 2008, a new study says they had a big effect on teenage girls. The ads bore a striking resemblance to fashion spreads and ran in women’s magazines like Glamour and US Weekly, which are popular among teenagers. They offered promotional giveaway items like berry lip balm – and cellphone jewelry.
and
While the ad campaign was going on in 2007 and 2008, 44...